Cary Millsap Weekly Newsletter A Lesson in Writing from 1944 This week’s featured article is one of my favorites from 2008. I watched the Presidential debate tonight. One of the candidates mentioned a pair of letters that General Dwight David Eisenhower wrote in 1944. He wrote one letter that he would use in the event of a victorious Normandy invasion, and he wrote another one that he would use in the event of a defeat. I… See more › Tuesday Zoom Each Tuesday at 10:30am CDT (3:30pm UTC), I...

Cary Millsap Weekly Newsletter The Sally–Anne Skill Why won't your customer take your advice? The Sally–Anne skill will help you understand. The Sally–Anne test is a test that helps psychologists gauge a subject’s social cognitive development. Here’s the test: This is Sally. Sally has a basket. This is Anne. Anne has a box. Sally has a marble. She puts the marble into her basket. Sally goes out for a walk. Anne takes the marble out of… See more › Tuesday Zoom Each Tuesday at 10:30am CDT...

Cary Millsap Weekly Newsletter Our Next Step Is Happening Now In an article I wrote last October, called “25 Years, One Job,” I derived my next two professional goals: Harvest what we’ve sown. Make a lasting mark upon the world. Writing that article made it clear that I needed to pivot. My small company wasn’t likely to help me accomplish either goal. So, with encouragement from my family and my only employee, Jeff Holt, I decided that the best way to optimize our situation would be for Jeff...